1. Describe ICW’s business model. How is it structured? Why is it a nonprofit? Where and how does it obtain its revenues? Who are its customers (users + others who support it)? It is effective? On what basis do you claim that it is or is not?

2. Consider Jon Feinman. What are his motivations for starting and running ICW? Has he changed during his seven years as founder and leader? How? What do you think of his strategy for a gym? Is the right leader for ICW? Why or why not?

3. What are the pros and cons of a move to Philadelphia? Provide a table that lists, describes, and contrasts pros and cons.

4. Given your analyses above, should ICW move to Philadelphia? Why or why not? Explain.