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5.1 Learning Outcomes:

List the factors that affect the consumer decision process

5.2 Action Required:

Chapter Reading: Read Ch-6 “Global Marketing” from the text book- Dhruv Grewal and Michael Levy (2020) “Marketing” (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3.

Read the text from the following link- https://brandastic.com/blog/sensory-marketing/

5.3 Test your Knowledge (Question):

Discussion Question #1 Choose a retailer from your local market you visit frequently and identify how at least two factors of the sensory situation (Slide no- 30 of the PPT) may affect your behavior.